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Rankings & Ratings

CareFirst BlueCross BlueShield is the top-performing insurer for customer experience in 2025, according to a report from Forrester.  The research firm analyzed 16 insurers on their customer experience performance. The customer experience index, scored on a 100-point scale, is derived…

Health insurers are lagging behind on serving members and winning over new customers, according to a report from Forrester.  The research firm scored insurers on brand experience index, which measures customers’ and noncustomers’ brand perception, and customer experience, which rates…

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