CareFirst BlueCross BlueShield is the top-performing insurer for customer experience in 2025, according to a report from Forrester. The research firm analyzed 16 insurers on their customer experience performance. The customer experience index, scored on a 100-point scale, is derived…
Rankings & Ratings
Health insurers are lagging behind on serving members and winning over new customers, according to a report from Forrester. The research firm scored insurers on brand experience index, which measures customers’ and noncustomers’ brand perception, and customer experience, which rates…