Website changes appeared more often on the public site (58%) compared to the member site (42%), according to a report from Corporate Insight that examined the digital strategies of 21 health insurers and tracked all changes across 9 categories.
All insurers analyzed introduced at least three public site changes and one member site change last year, and 57% of site changes were of medium or high significance. The most changes appeared in the Alerts, Education & Information category (22%), followed by Tools & Digital Resources (15%). Notable updates include new chat tools from Aetna, Anthem BCBS and Highmark BCBS, and new member site designs from Horizon Blue, Independence Blue Cross and UPMC Health Plan.
Payers ranked by total website changes in 2024:
UnitedHealthcare: 41
BCBS Illinois: 38
Aetna: 37
Cigna: 32
Anthem BCBS: 28
Kaiser Permanente: 27
BCBS Massachusetts: 26
BCBS Minnesota: 25
Independence Blue Cross: 24
Florida Blue: 24
Harvard Pilgrim: 23
Mass General Brigham Health Plan: 22
Horizon Blue: 22
Oscar Health: 18
Arkansas BCBS: 18
UPMC Health Plan: 16
EmblemHealth: 15
Intermountain’s Select Health: 13
CareFirst BCBS: 10
Tufts Health Plan: 4
