Highmark taps Aetna exec to lead insurance business

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Highmark has named Gustavo (Gus) Giraldo as president of its health insurance division, effective immediately.

Mr. Giraldo most recently served as senior vice president of individual and family plans at Aetna, and he’s previously held executive leadership roles at Magellan Health and Cigna Healthcare. He succeeds Tom Doran, who is departing the organization to pursue other opportunities, according to an Aug. 24 news release.

“What drew me to Highmark is how closely its mission aligns with my own personal passion for improving healthcare,” Mr. Giraldo wrote on LinkedIn. “This is a new direction and an effort to more meaningfully and effectively drive that mission as part a not-for-profit Blue Plan that is deeply committed to creating remarkable health experiences and improving health outcomes.”

Highmark has nearly eight million members and operates Blue Cross Blue Shield plans in six states.

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