Karen Deutsch is stepping into UnitedHealthcare’s chief marketing officer role, according to an Oct. 19 LinkedIn post.
Ms. Deutsch has spent four years with the insurer, serving as chief marketing officer of government programs and, before that, of Medicare and retirement, according to her LinkedIn profile. She previously served in marketing leadership roles at U.S. Bank and Target.
“Healthcare doesn’t need more complexity,” she said. “It needs clarity, connection and trust. And marketing has an important role to play in all three.”
UnitedHealth Group recently announced the appointment of Rocky Novak as the parent company’s chief marketing officer, effective Oct. 29.
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