BCBS of Nebraska returning to ACA marketplace next year

Blue Cross Blue Shield of Nebraska next year will be offering a plan in the ACA marketplace for the first time since 2017, the Omaha World-Herald reported July 22. 

The plan, called Nebraska HeartlandBlue, will be available in all 93 of the state's counties for 2023, according to the report. 

Blue Cross Blue Shield of Nebraska's Executive Vice President Ron Rowe said that the company got out of the market because of instability that led to losses of $140 million over three years, according to the report. 

Mr. Rowe said political and regulatory uncertainty, along with changing rules, made it difficult to plan or manage the ACA business, according to the report. The company left the marketplace to make sure losses didn't spill over and require employers or Medicare beneficiaries to subsidize the marketplace pool.  

He told the World-Herald that most of those concerns have been resolved, and the government has standardized the plans. 


"We’re excited that we can get back in," he told the World-Herald. "Ever since we’ve gotten out, we’ve been analyzing, trying to figure out when is the right time to get back in. Now is the right time."

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