Blue Cross Blue Shield is exiting the Medicare Advantage market for 2026, citing an unsustainable market to offer affordable products.
The company will continue to offer Medicare supplement plans, according to an Oct. 1 news release.
Many insurers have exited Medicare Advantage markets or scaled back their offerings for 2026 amid ongoing federal reimbursement changes and high medical utilization.
At the Becker's 5th Annual Fall Payer Issues Roundtable, taking place November 2–3 in Chicago, payer executives and healthcare leaders will come together to discuss value-based care, regulatory changes, cost management strategies and innovations shaping the future of payer-provider collaboration. Apply for complimentary registration now.