Bright HealthCare enters Texas with new expansion

Minneapolis-based Bright HealthCare is entering Texas as it offers new plans in three cities. 

The insurer is offering plans both on and off the marketplace in Houston, Dallas and Austin for individuals and families, according to an Oct. 6 news release

"We are excited to play a role in helping to meet the strong demand for personalized, affordable and accessible healthcare in Texas," said Meredith Duncan, Texas market president at Bright HealthCare. "About 20 percent of Texans under 65 lack health insurance coverage, the highest uninsured rate among states, and the COVID-19 pandemic only exacerbated these challenges. Bright HealthCare’s unique model is consumer-focused, built on alignment with our Care Partners, and leverages technology to make health insurance easier and more affordable for consumers."

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