These are seven health insurance industry rebrands that have taken place since Jan. 1:
- Elevance Health subsidiary UniCare began rebranding to Wellpoint in February. The company provides health coverage to public sector employees in Massachusetts.
- Bright Health Group rebranded as NeueHealth and relocated its corporate headquarters from Minneapolis to Doral, Fla.
- Health Care Service Corp. rebranded Trustmark Health Benefits to Luminare Health. The third-party administrator for self-funded employers was purchased by HCSC in October 2022.
- Prominence Health Plan, a subsidiary of King of Prussia, Pa.-based Universal Health Services, rebranded to Prominence Health.
- CareMore Health, an Elevance Health subsidiary, rebranded as Carelon Health in January.
- Health Partners Plans rebranded as Jefferson Health Plans, beginning with its Medicare plans in 2024. Philadelphia-based Jefferson Health acquired Health Partners Plans in 2021.
- Elevance Health rebranded its Amerigroup subsidiary to Wellpoint in Arizona, Iowa, New Jersey, Tennessee, Texas and Washington in January.