5 payers with co-branded Medicare Advantage plans

Co-branded Medicare Advantage plans shared between two organizations are nothing new, but payers continue to dive into new partnerships in an effort to reach more niche populations across a variety of settings.

These are five new co-branded MA plans announced or launched by payers this year:

Select Health, the insurance arm of Salt Lake City-based Intermountain Health, is partnering with Kroger Health on new Medicare Advantage plans in Colorado, Idaho, Nevada and Utah for 2024.

UnitedHealthcare and Walmart launched a co-branded Medicare Advantage plan in 2023, starting in Georgia. The plan is part of a 10-year collaboration that began at 15 Walmart Health centers in Florida and Georgia that are enabled by Optum's analytics and decision support tools.

Humana launched a Medicare Advantage plan designed for veterans alongside military benefits provider USAA in eight states for 2023.

Priority Health, the insurance arm of Grand Rapids, Mich-based Spectrum Health, and Kroger Health launched two co-branded Medicare plans in eight Michigan counties for 2023. The two plans are PriorityMedicare + Kroger PPO and PriorityMedicare D-SNP + Kroger HMO.

SCAN Health Plan launched the nation's first Medicare Advantage plan designed specifically for LGBTQ seniors through a partnership with Included Health, an integrated virtual care and navigation platform. The plan launched in California's Los Angeles and Riverside counties for 2023.

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