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Leadership

Payers, along with healthcare organizations in general, should refrain from using complicated industry-speak in communications with members because it creates confusion and inequities, according to Independence Blue Cross' communications standards lead, Matthew Jakubowski.

Cathy Hartman is the general manager of payor commercialization and marketing at Amwell. She sat down with Becker's to discuss how payers are poised to move healthcare beyond traditional telehealth and improve clinical outcomes through full digital care delivery.

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