Wellmark BCBS names chief wellness and innovation officer

Wellmark Blue Cross and Blue Shield has named Keith Shah as executive vice president and chief health and innovation officer. 

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Mr. Shah will oversee Wellmark’s contracting and relationships with providers, pharmacy benefits, medical policies, care management and government programs, according to a Nov. 9 news release.

Most recently, he was president of applied innovation at Optum. He also spent 15 years in leadership roles at BCBS South Carolina.

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