Rocky Novak is joining UnitedHealth Group as chief marketing officer, effective Oct. 29.
According to an Oct. 15 statement shared with Becker’s, Mr. Novak will lead enterprise marketing strategy, deepen stakeholder engagement and manage brands across UnitedHealth.
“Rocky will work with leaders and teams across UnitedHealth Group to strengthen how the company engages in the marketplace and build on the work underway across its Optum, UnitedHealthcare and enterprise marketing teams,” the statement said.
Mr. Novak is currently president and co-CEO of business consultancy and creative agency Zeus Jones. The agency has worked with a range of brands, including Chipotle and Nike, according to its website. In his current role, Mr. Novak directs brand strategy, design and innovation work, the statement said. Previously, he spent more than two decades at the advertising agency Fallon, eventually reaching the CEO role.
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