Burger King has named Thibault Roux as chief digital officer in the U.S. and Canada, effective July 18.
Mr. Roux will work with the Burger King digital team to guide digital growth strategy, according to a July 8 news release.
Previously, he was senior vice president of digital at Optum and vice president of product, experience & accessibility at UnitedHealthcare. He is among five other Optum executives that have recently left the company.
"Thibault joins the iconic Burger King brand well-equipped to define, refine and execute a transformational digital experience for our valued guests," Tom Curtis, president of Burger King North America, said. "Thibault will partner across analytics, marketing, operations and restaurant technology teams to integrate the digital guest experience into everything we do as a brand — with the aim of both exceeding guest expectations and driving profitable restaurant traffic."