Blue Cross Blue Shield of Massachusetts named Jake Biscoglio as senior vice president of commercial products and customer solutions.
Mr. Biscoglio will oversee strategic development and ongoing execution of the company's medical product and health engagement offerings, according to a May 2 press release.
Mr. Biscoglio joins the company from Prudential Financial, where he served as vice president of business development, partnerships and affinity business. He also held prior roles at Cigna and Anthem in strategy, profit and loss management and innovation.
"I am excited to join the Blue Cross leadership team at such a pivotal time," Mr. Biscoglio said. "Now, more than ever, our ability to deliver integrated, high-value products to our customers and an intuitive, simplified experience to our members will differentiate us from other health plans in a highly competitive market."