In 2026, Aetna offers the best digital experience among major insurers on both desktop and mobile, according to new research from Corporate Insight shared with Becker’s.
Corporate Insight’s “2026 Commercial Health Plan Experience Benchmark,” published Aug. 5, evaluated 24 commercial payers across more than 240 desktop and mobile functions. The report identifies overall health plan leaders on each platform, as well as top experiences across eight key categories, including claims, coverage and health information, design and navigation, digital care tools, health and wellness resources, prescriptions and pharmacy, profile and settings, and support.
The analysis also consisted of 32 subcategories and 120+ attributes covering functionality, design, navigation and usability. Websites and mobile apps received scores on a scale of 1-100. The 2025 rankings are here.
Best website experience
1. Aetna: 88
2. UnitedHealthcare: 86
T-3. Cigna: 81
T-3. Horizon BCBS New Jersey: 81
T-5. Anthem BCBS: 78
T-5. Wellmark BCBS: 78
Best mobile experience
1. Aetna: 85
2. UnitedHealthcare: 80
3. Wellmark BCBS: 76
4. Anthem BCBS: 73
5. Cigna: 72
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