Jefferson Health Plans rebrands Medicaid, CHIP offerings

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Philadelphia-based Jefferson Health Plans is rebranding its Medicaid and Children’s Health Insurance Program products.

Originally called Health Partners Plans, the Medicaid plans are now Jefferson Health Plans EverWell, and the CHIP plans are Jefferson Health Plans CHIP, according to a June 1 news release from the organization.

“Bringing all of our plans together under one name strengthens our identity and reinforces our commitment to the communities we serve,” Jefferson Health CEO Joseph Cacchione, MD, said in the release.

Jefferson Health acquired plans from Philadelphia-based Temple University Health System in 2021. The Jefferson Health Plans branding was rolled out in 2023, excluding the Medicaid and CHIP offerings.

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