“As we have seen pickleball’s popularity soar over the past several years, we’re excited to continue championing the game, partner with leading organizations that are working hard to promote the sport, and make it more accessible to more people in more places, especially to seniors,” Humana Chief Marketing Officer Jennifer Bazante said in the release. “As a leader in integrated care for seniors, we strive to create experiences that enable health, enhance activity and foster connectivity so seniors can live their healthiest age yet, and there’s no better activity than pickleball that does just that.”
In addition to traditional advertising and branding opportunities, Human’s sponsorships will include senior-focused tournaments and clinics, according to the release.
The four organizations Humana is sponsoring are:
- Association of Pickleball Players.
- D.C. Pickleball Team.
- Professional Pickleball Association.
- U.S. Senior Pickleball.
