Centene subsidiary Wellcare announced that NFL Hall of Fame quarterback Joe Montana will be its brand ambassador.
The multiyear contract will feature Mr. Montana in multimedia advertising and various communications, according to the Sept. 15 announcement.
"Joe is an inspiring, legendary athlete who personifies the Wellcare brand with his commitment to his personal health, wellbeing, and straightforward, no-nonsense approach," said Suzy DePrizio, Centene senior vice president and chief marketing officer. "We're proud to have him join our team and look forward to partnering with him to introduce new members to Wellcare."
Mr. Montana is a four-time Super Bowl winner, three-time Super Bowl MVP and a recent Medicare Advantage enrollee through Wellcare.
The move follows Centene's Wellcare brand realignment, which brings its Medicare brands under a single Wellcare roof.