The most popular TV shows for Medicare Advantage ads

In 2022, viewers tuning into "Dr. Phil" saw an average of eight ads for Medicare Advantage plans per episode during open enrollment season, according to an analysis from KFF. 

The report, published Sept. 20, found more than 9,500 ads for Medicare Advantage plans hit the airwaves each day during the 2022 open enrollment period, when Medicare beneficiaries can choose to change their coverage for the upcoming year. 

KFF found the top 10 programs with the most MA ads in 2022. Local news programs were the most common slot for Medicare Advantage ads, with talk shows, court shows and game shows being the most common national programs for advertising. 

Here are the shows with the most MA ads during the open enrollment period in 2022: 

  1. "Dr. Phil"
    Average total MA ads: 404
    Average airings per day: 8

  1. "Hot Bench"
    Average total MA ads: 336
    Average airings per day: 7

  1. "Family Feud"
    Average total MA ads: 281
    Average airings per day: 6

  1. "People's Court"
    Average total MA ads: 210
    Average airings per day: 4

  1. "Judge Judy"
    Average total MA ads: 208
    Average airings per day: 4 

  1. "Judge Mathis"
    Average total MA ads: 177
    Average airings per day: 4 

  1. "CBS Mornings"
    Average total MA ads: 132
    Average airings per day: 3 

  1. "Jennifer Hudson Show"
    Average total MA ads: 105
    Average airings per day: 2 

  1. "Tamron Hall Show"
    Average total MA ads: 100
    Average airings per day: 2 

  1. "Kelly Clarkson Show"
    Average total MA ads: 81
    Average airings per day: 2 

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