The issues BCBS of Massachusetts’ incoming CEO wants to tackle

Incoming Blue Cross Blue Shield of Massachusetts CEO Sarah Iselin said affordability is priority No. 1 when she assumes the role Jan. 1, the Boston Business Journal reported Sept. 2. 

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Ms. Iselin said she also wants to improve members’ experiences navigating the healthcare system and insurance benefits. 

“That moment when you get a scary test result or you’re worried about a family member and you don’t know what to do next, you don’t know where to turn, and so [it is important to] really have a lot of energy around making that experience better,” she said.  

She told the Boston Business Journal that two of her children struggle with depression and anxiety, so she brings a lot of passion to improving behavioral health, particularly for kids and their caregivers.

Health equity is another issue she wants to tackle.

“There are too many people that are experiencing worse access to care and worse health outcomes depending on the color of their skin,” Ms. Iselin said, according to the report. “That is something that I want to continue to build on the great work and leadership that Blue Cross of Massachusetts has demonstrated already.”

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