The biggest markets for Medicare Advantage advertising

Payers, brokers and other third parties aired more than 10,000 ads for Medicare Advantage plans in Houston from October to December 2022, according to a report from KFF. 

The report, published Sept. 20, broke down the nearly 650,000 advertisements aired during the Medicare open enrollment period in 2022. Most ads aired in local media markets, according to KFF. 

The top 20 local media markets for ads accounted for around one-quarter of ads aired during the open enrollment, KFF found. 

Here are the 10 markets that saw the most MA ads on television in 2022: 

1. Houston
   2022 ads: 11,406 
   
   
2. Miami 
   2022 ads: 9,690 
   
   
3. Boston 
   2022 ads: 9,617 
   
   
4. Tampa, Fla. 
   2022 ads: 9,096 
   
   
5. Harrisburg, Pa. 
   2022 ads: 9,008 
   
   
6. Dallas 
   2022 ads: 8,702 
   
   
7. Cleveland
   2022 ads: 8,590 
   
   
8. Pittsburgh
   2022 ads: 7,553
   
   
9. Buffalo, N.Y. 
   2022 ads: 6,844
   
   
10. New York City 
    2022 ads: 6,582