The report, published Sept. 20, broke down the nearly 650,000 advertisements aired during the Medicare open enrollment period in 2022. Most ads aired in local media markets, according to KFF.
The top 20 local media markets for ads accounted for around one-quarter of ads aired during the open enrollment, KFF found.
Here are the 10 markets that saw the most MA ads on television in 2022:
- Houston
2022 ads: 11,406 - Miami
2022 ads: 9,690 - Boston
2022 ads: 9,617 - Tampa, Fla.
2022 ads: 9,096 - Harrisburg, Pa.
2022 ads: 9,008 - Dallas
2022 ads: 8,702 - Cleveland
2022 ads: 8,590 - Pittsburgh
2022 ads: 7,553 - Buffalo, N.Y.
2022 ads: 6,844 - New York City
2022 ads: 6,582
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