Startup Curative's 'Netflix-model' insurance expanding in Texas

Curative, a startup health insurance company, is expanding its offerings to 20 counties in the Austin and San Antonio, Texas, regions. 

The company is also adding level-funded plans throughout Texas on top of its full insurance options, according to a March 22 news release. 

The company plans to expand its full insurance offerings through all of Texas in the future, according to the release. 

Curative, founded as a COVID-19 testing company in 2020, pivoted to offering health insurance plans in the Austin, Texas, area in 2022. 

Curative founder and CEO Fred Turner told Becker's Curative uses a "Netflix" model — members pay for a "subscription" in premiums and have access to care with no cost-sharing. 



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