Most valuable payer brands | 2024

UnitedHealthcare's brand is worth more than $47 billion, according to estimates from Brand Finance. 

The marketing research firm published its annual ranking of the most valuable healthcare services brands in June. UnitedHealthcare took the top spot in 2024 and in 2023. Elevance Health and Humana each rose one spot from 2023 to 2024, occupying second and third, respectively. 

Optum, UnitedHealth Group's health services arm, fell two spots from 2023 and was ranked fourth on the latest list. 

Brand Finance estimates value based on brand royalty payments and market research data. 

Here is how payers' brand values stacked up in 2024: 

  1. UnitedHealthcare
    2024 value: $47.6 billion 

  2. Elevance Health
    2024 value: $25.5 billion 

  3. Humana
    2024 value: $21 billion 

  4. Optum
    2024 value: $20.4 billion 

  5. Aetna
    2024 value: $10.6 billion 

  6. Cigna
    2024 value: $10.3 billion 

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