UPMC has the highest-ranked Medicare Advantage plan for customer satisfaction in 2025, according to J.D. Power’s 11th annual Medicare Advantage study.
The consumer insight firm published its list of the top Medicare Advantage plans in 10 markets on Aug. 19. The study surveyed nearly 11,000 enrollees based on eight factors: level of trust; able to get health services how/when they want; helps to save time or money; product/coverage offerings met needs; ease of doing business; people—representatives, call center agents; resolving problems or complaints; and digital channels.
The average customer rating for MA plans in 2025 was 623 on a 1,000-point scale, compared to 652 in 2024.
Declining customer satisfaction with Medicare Advantage was driven largely by lower trust, unmet coverage needs, and administrative frustrations. The study found that high-performing plans excelled in digital engagement, with members reporting far greater ease of use and satisfaction. However, first-year members continue to struggle, with fewer than 40% saying their service expectations are met compared to 45% of longer-term members.
Top-ranked MA plans by market:
Pennsylvania
UPMC: 708
Ohio
Anthem Blue Cross and Blue Shield: 680
California
Kaiser Permanente: 675
Michigan
Blue Cross Blue Shield of Michigan: 675
Florida
Elevance’s Freedom Health: 670
North Carolina
UnitedHealthcare: 663
Illinois
Blue Cross Blue Shield of Illinois: 654
Georgia
UnitedHealthcare: 648
New York
Excellus BlueCross BlueShield: 648
Texas
Blue Cross Blue Shield of Texas: 639
