Highmark New York is the lowest-ranked Medicare Advantage plan for customer satisfaction in 2025, according to J.D. Power’s 11th annual Medicare Advantage study.
The consumer insight firm published its list of the top Medicare Advantage plans in 10 markets on Aug. 19. The study surveyed nearly 11,000 enrollees based on eight factors: level of trust; able to get health services how/when they want; helps to save time or money; product/coverage offerings met needs; ease of doing business; people—representatives, call center agents; resolving problems or complaints; and digital channels.
The average customer rating for MA plans in 2025 was 623 on a 1,000-point scale, compared to 652 in 2024. The highest rated plans for 2025 are here.
Declining customer satisfaction with Medicare Advantage was driven largely by lower trust, unmet coverage needs, and administrative frustrations. The study found that high-performing plans excelled in digital engagement, with members reporting far greater ease of use and satisfaction. However, first-year members continue to struggle, with fewer than 40% saying their service expectations are met compared to 45% of longer-term members.
Lowest-ranked MA plans by market:
New York
Highmark Blue Cross Blue Shield: 550
California
Anthem Blue Cross: 570
Georgia
Centene’s Wellcare: 573
Michigan
Humana: 574
Texas
Centene’s Wellcare: 577
Florida
Aetna: 590
Illinois
Centene’s Wellcare: 603
Pennsylvania
Geisinger Health Plan: 608
Ohio
Humana: 612
North Carolina
Humana: 622
