Humana’s wellness and rewards program rebrands as Go365: 5 things to know

Louisville, Ky.-based Humana’s wellness and rewards program, currently known as HumanaVitality, will be renamed Go365.

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Here are five things to know about the rebrand.

1. The name change will take effect Jan. 1, 2017.

2. When the name takes effect, the program will offer members enhanced features including “a more personalized approach to health and wellness so members can easily take a path to good health and be rewarded for healthy activities and achievements,” Humana said.

3. The redesigned Go365 member experience will also give members more rewards opportunities and more control over their path to health, Humana said.

4. “Since its inception, HumanaVitality has been at the leading edge of data-driven, incentivized wellness programs,” Humana Vice President Joe Woods said in a prepared statement. “Now, with Go365 and exciting enhancements coming in just a few months, we’ve opened the door to an entirely new standard for helping our members make life’s moments more rewarding.”

5. Additional details about enhancements to the program and experience will be announced over the course of the year to customers and later this year directly to members.

 

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