Humana's Kindred At Home rebrand enters phase 2

Kindred At Home locations in 14 states began the transition to CenterWell Home Health June 1, as part of Humana's effort to rebrand its home health division. 

It's the second of a three-part rebranding, according to a June 1 Humana news release. The process began in March, when Kindred At Home locations in seven states moved to the new name. States making the transition during the second phase are: Colorado, Georgia, Illinois, Iowa, Louisiana, Maine, Maryland, Michigan, Minnesota, New York, Pennsylvania, Texas, Virginia and Wisconsin.

The final phase is expected to begin in September with Kindred At Home locations in 17 states making the transition, according to the news release. When the rebranding is complete, CenterWell Home Health will support patients from more than 350 locations in 38 states.

CenterWell Home Health is an arm of Humana's payer-agnostic brand CenterWell. Humana announced the creation of CenterWell in early 2021, a rebranded segment that houses all of its healthcare service offerings.



Copyright © 2024 Becker's Healthcare. All Rights Reserved. Privacy Policy. Cookie Policy. Linking and Reprinting Policy.

 

Top 40 articles from the past 6 months