Humana is rolling out Kindred at Home as CenterWell Home Health, an arm under its payer-agnostic brand, CenterWell.
Humana announced the creation of CenterWell in early 2021, a rebranded segment that houses all of its healthcare service offerings. Other subsidiaries have been rebranded to fit under this umbrella, with Kindred at Home being the latest move.
The rollout as CenterWell Home Health signals Kindred's "full integration" into Humana, the payer announced March 1.
"While the CenterWell Home Health brand is new, our commitment to high-quality, compassionate care is stronger than ever," said Andy Agwunobi, MD, president of Humana’s home business. "Patients will continue receiving the personalized in-home care from the clinicians they've come to know and trust. CenterWell Home Health helps reinforce all we're doing to expand our home health capabilities to better manage the comprehensive care needs of our patients."
Kindred at Home locations in seven states — Washington, Oregon, Idaho, Nevada, Arizona, New Mexico and North Carolina — will be rebranded as CenterWell Home Health effective March 1, with locations in other states to follow. The move will impact the provider's 350 locations across 38 states.