How payers' Medicare Advantage market share has changed in 10 years

UnitedHealthcare had the highest percentage of Medicare Advantage enrollees in 2013 and 2023, but its market share grew by 7 percentage points over that span, according to an Aug. 9 report from KFF. 

Here is how UnitedHealthcare and other payers' Medicare Advantage market share has changed over the past decade:

UnitedHealthcare

2013: 22 percent

2023: 29 percent 

Humana

2013: 17 percent 

2023: 18 percent 

BCBS plans  

2013: 16 percent

2023: 14 percent 

CVS Health

2013: 7 percent 

2023: 11 percent 

Kaiser Permanente

2013: 8 percent

2023: 6 percent 

Centene

2013: 5 percent

2023: 4 percent

Cigna

2013: 3 percent

2023: 2 percent 

All other insurers

2013: 21 percent

2023: 16 percent

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