As chair of the organization, Mr. Holmberg will lead BCBSA’s governing body and its quarterly board meetings. He will also work with Blue Shield of California CEO Paul Markovich to find a new president for BCBSA as current CEO Scott Serota prepares to retire at the end of 2020.
Mr. Holmberg has been the president and CEO of $19 billion Highmark since 2014. Highmark is one of the country’s largest BCBS insurers.
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