Healthfirst’s tips on closing the health equity gap

Healthfirst, New York’s largest not-for-profit insurer, serves a diverse population of 1.7 million people. Errol Pierre, senior vice president of state programs at Healthfirst spoke in a McKinsey podcast March 10 to discuss how the payer serves the diverse group and tries to close the gap in health equity.

Advertisement

Mr. Pierre explained that he sees diversity as an opportunity to create new strategies to solve unique problems. It gives the team a chance to work with communities to come up with the best solutions. Healthfirst also tries to hire from the communities it serves, making sure that patients trust their staff and understand them on a linguistic and cultural level. 

Throughout the pandemic, the payer leveraged its data on its users to find out who was being hit hardest by COVID-19, allowing them to send resources into those areas specifically and partner with the relevant community groups. They also try to establish a physical presence in communities for those that aren’t digitally native to ensure they too receive healthcare support and education.

In a word of advice to others, Mr. Pierre said, ” Make health equity part of your organization’s DNA and not a separate department. Also, always check your biases, because no matter how hard you try, bias will seep into your decision making. Lastly, the more diversity you have in your leadership ranks the better your health plan or organization will perform.”

 

At the Becker's 5th Annual Fall Payer Issues Roundtable, taking place November 2–3 in Chicago, payer executives and healthcare leaders will come together to discuss value-based care, regulatory changes, cost management strategies and innovations shaping the future of payer-provider collaboration. Apply for complimentary registration now.

Register to Attend Webinar

Read. Deleted. Ignored. What It Takes to Drive Behavior Change and Lower the Cost of Care

Tuesday, August 4
11:00 AM - 12:00 PM CDT

Presenters: Koleen Cavanaugh, Independence Blue CrossBukata Hayes, HMO Minnesota (Blue Plus)Nathan Foco, Select HealthTrish Cox, SCAN Health PlanJonas Puente, ZS Associates

Advertisement

Next Up in Payer

Advertisement

Comments are closed.