GoodRx is moving into the employer benefits market with a new program that lets companies subsidize discounted cash prices on brand-name drugs for their employees.
The program, GoodRx Employer Direct, launched earlier this year with grocery chain Hy-Vee as one of its first partners, with an initial focus on GLP-1s, the company said in a Feb. 24 news release.
Through the program, employers select specific brand medications and contribute a subsidy on top of the manufacturer-sponsored price already available through GoodRx. The combined discount is applied automatically at the pharmacy counter and employees pay a reduced out-of-pocket price without the drug being added to their health plan’s formulary.
The program also includes an employer-branded version of GoodRx’s telehealth services, which bundles clinical consultations, prescribing and pharmacy fulfillment.
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