The FTC warned Dec. 10 that misrepresenting healthcare benefits, costs, or incentives, or falsely claiming affiliation with major insurance or government programs, can result in significant legal consequences. The letters do not accuse the recipients of wrongdoing, but they urge companies to review their advertising and lead generation practices for compliance with federal law.
The agency cited past enforcement actions, such as those against Simple Health and Benefytt Technologies.
At the Becker's 5th Annual Fall Payer Issues Roundtable, taking place November 2–3 in Chicago, payer executives and healthcare leaders will come together to discuss value-based care, regulatory changes, cost management strategies and innovations shaping the future of payer-provider collaboration. Apply for complimentary registration now.