Florida Blue parent takes majority stake in mental health provider

GuideWell, the parent company of Florida Blue, signed an agreement Nov. 2 to become a majority shareholder in New Directions Behavioral Health, a managed mental health organization based in Leawood, Kan.

Advertisement

Under the transaction, GuideWell will acquire all interests from Blue Cross Blue Shield of Kansas City and Blue Cross Blue Shield of Michigan. Blue Cross and Blue Shield of Alabama, Arkansas Blue Cross and Blue Shield, Blue Cross and Blue Shield of Kansas and BlueCross Blue Shield of Louisiana remain minority shareholders of New Directions. 

New Directions provides managed mental health services, employee and student assistance programs, organizational consulting, and health coaching to private and public health plans. The behavioral health firm doubled its membership in the last five years to more than 16 million members.

New Directions will continue to independently operate and keep its customers.

More articles on payers:
Anthem’s profit falls 81% in Q3: 3 things to know
CMS issues coverage rules for COVID-19 vaccine: 10 things to know
BCBS of Illinois to pay hospitals $100M to improve health equity

Advertisement

Next Up in Payer

Advertisement

Comments are closed.