Florida Blue launches in-home primary care

Florida Blue Medicare, the state's Blue Cross and Blue Shield Medicare plan, is partnering with Franklin, Tenn.-based Emcara Health to offer house calls from primary care providers to members throughout Florida.

In-home primary care services offered by the Jacksonville, Fla.-based plan will include exams, tests, vaccinations and imaging, according to a March 10 press release. Members will be able to access in-home services from physicians, physician assistants, nurse practitioners, registered nurses, community health workers and mental health professionals. 

The in-home primary care services will be available in 17 counties across the Jacksonville, Orlando, Miami, Southeast Florida, Tampa Bay and Pensacola areas. 

"Enabling Medicare members and their caregivers to see their doctors and providers at home — including getting mental well-being support and help enrolling in social programs — removes a number of barriers to accessing care like transportation," said Camille Harrison, Florida Blue executive vice president of Medicare and chief innovation and customer experience officer. 

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