Clarify Health acquires Embedded Healthcare to grow value-based payment plans

San Francisco-based software firm Clarify Health has acquired Washington, D.C.-based Embedded Healthcare, according to Businesswire.

Clarify is an analytics platform that provides custom patient care plans. Embedded Healthcare uses behavioral science to assist payers with new payment models and incentivize lower care costs through providers.

The merger between the two companies aims to improve collaboration between providers and payers to scale the adoption of value-based payment models. 

"Clarify's insights identify opportunities for value across the delivery system, and Embedded has created the incentive framework and behavioral nudges that drive change into the daily decisions of providers, regardless of what payment models they're in today. Combined, we bring to market unique capabilities and analytics that will accelerate high-value clinical behavior, reframe a positive payer-provider relationship, and displace ineffective models,'' said Keith Florance, president of Embedded Healthcare.

Mr. Florance is slated to join Clarify as the company's senior vice president of payer solutions.

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