Centivo has named Marc Backon as COO.
Mr. Backon will be responsible for commercial efforts and execution and delivery on behalf of clients, members and providers, according to a March 29 press release.
Prior to Centivo, Mr. Backon was president of Tufts Health Plan's commercial division. He also held senior leadership roles at Aetna, Capital Blue Cross and Deloitte Consulting.
"As Centivo continues on its journey of welcoming more clients, expanding into new markets and streamlining its operations and processes, we identified the need for a strong, experienced healthcare executive that could help guide us into the future," Centivo CEO Ashok Subramanian said. "We are thrilled that we have found such a leader in Marc and look forward to leveraging his healthcare industry knowledge and skills as our new COO."