CareFirst BCBS and Live Chair Health are partnering on healthcare access for Medicaid members, focusing particularly on closing social determinants of health gaps in Baltimore and other parts of Maryland.
Columbia, Md.-based Live Chair was founded in 2020 and looks to reach underserved communities through salons, barbershops and other community organizations, according to a Jan. 9 news release.
The new pilot program will function to provide Medicaid members an additional healthcare access point by helping to explain benefits, choose physicians and schedule appointments. CareFirst said 40 percent of its Medicaid members have not seen a primary care physician in the last year. The payer's care management team will also look to close identified SDOH gaps. The pilot will launch in the city of Baltimore and Prince George's, Montgomery and Baltimore counties.
In addition, Live Chair will provide educational events about lead and help to schedule screenings.