CareFirst BCBS launching retail, community center pilot program

CareFirst BlueCross BlueShield is opening a 5,500-square-foot retail and community center in October at its Baltimore headquarters as part of a potential statewide expansion, Maryland Inno reported Aug. 15.

The new space will consist of an area to sell health plans, care navigation support services and a community center.

There will also be space for CloseKnit, a virtual primary and behavioral healthcare program the payer launched last year.

If the pilot in Baltimore is successful, the plan is to open three more centers in diverse markets across Maryland.

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