Blue Shield of California cuts Medicare Advantage broker commissions

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Blue Shield of California is cutting broker commissions for new enrollments into Medicare Advantage PPO plans in Alameda, Orange and San Diego counties, effective July 1.

The new policy does not affect commission payments of existing membership, according to a June memo sent to brokers.

Several large insurers have cut MA commissions recently, including UnitedHealthcare, Elevance Health and Aetna.

CMS has recently implemented a range of broker regulations, including setting a fixed compensation amount for agents and brokers, restricting the sharing of beneficiary data without prior consent and prohibiting volume-based bonuses for steering enrollees. In June, the agency raised limits for payments to brokers for 2026. 

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