BCBS of Michigan hopes the initiative will incentivize members to engage with their care and become more aware about how much it costs.
Eligible preferred provider organization group members can participate by logging in to their online account and selecting from more than 140 nonemergency imaging and outpatient services that are available for price comparison and incentives. After claims are processed, members will receive an e-gift card ranging from $25 to $75. Each member can receive a total of $550 per year.
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