Blue Cross Blue Shield of Massachusetts is launching a set of new initiatives aimed at ensuring access to reproductive care services.
The payer is creating an in-house reproductive care team led by an OB/GYN physician to help members find access to infertility/IVF, maternity and abortion services, along with providing resources and medical guidance.
BCBSMA has also partnered with virtual care provider Maven Clinic to offer 24/7 video appointments and virtual support for reproductive services, according to a Feb. 5 news release. Maven's maternity foundation program is available at no cost to fully-insured 51+ accounts and as an optional service for self-insured accounts.
BCBSMA also plans to offer Maven services to its employees in the coming months.