BCBS Arizona launches primary care subsidiary

Blue Cross Blue Shield of Arizona has launched a new primary care company, Prosano Health Solutions.

The new subsidiary has opened its first facility in Maricopa County, with three more locations opening in 2024. Prosano launched in January for BCBS Arizona employees, with 1,800 employees and their dependents enrolling. 

A new health plan, the BlueSignature Prosano PPO plan, will be offered to employer groups in 2024 and provide access to the Prosano care centers.

The new care centers offer access to a primary care team, behavioral health practitioners, lab services, same-day appointments, virtual options, and a selection of the most needed prescriptions. Early data and patient feedback indicate higher than industry average patient satisfaction scores and a 20 percent decrease in emergency room visits, according to a June 29 news release.

"Prosano Health’s Advanced Primary Care offering is just our first step in becoming a health solutions company," Beth Ginzinger, chief transformation officer at BCBS Arizona and president of Prosano Health Solutions, said. "Next, we will begin to address specific geographic areas in Arizona that require solutions to improve access to care."

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