On June 28, the company will commemorate the rebranding by ringing the opening bell at the New York Stock Exchange and will begin trading under the ticker symbol ELV, according to a news release.
When it announced the rebrand in March, Anthem said Blue Cross Blue Shield health plan names would not change, though it will narrow the number of brands under its umbrella. Anthem owns BCBS plans in 14 states.
The Elevance Health name is aimed at highlighting “the company’s commitment to elevating whole health and advancing health beyond healthcare and its evolution to offer products and services beyond traditional health insurance.”
“The result of today’s vote reflects the shareholders’ affirmation that our company continues to transform to a lifetime, trusted health partner that offers a range of health-related services, including traditional health benefits. This change is the next important chapter in our journey, and better reflects our business and the company we are today,” President and CEO Gail Boudreaux said.
At the Becker's 5th Annual Fall Payer Issues Roundtable, taking place November 2–3 in Chicago, payer executives and healthcare leaders will come together to discuss value-based care, regulatory changes, cost management strategies and innovations shaping the future of payer-provider collaboration. Apply for complimentary registration now.