Anthem BCBS, Colts team up to encourage child wellness exams

Indianapolis-based Anthem Blue Cross and Blue Shield is partnering with the Indianapolis Colts and Kendall Langford, the team’s defensive end, for a campaign encouraging children, teens and adults to receive annual wellness exams.

Advertisement

Through the “Blue Ticket to Health” campaign, Anthem contacted thousands of members ages three to 21 by letter inviting them to the program. Every member who receives an annual exam and returns the “Blue Ticket to Health” with a physician’s signature is entered into a drawing for Colts-related rewards like access to training camp and locker room tours.   

More articles on payer issues:
CareFirst awards $575k to social equity needs in Baltimore
UnitedHealthcare launches value-based payment for knee, hip, spine procedures
Deadline confusion thwarts Maryland co-op customers after plans removed from exchange

Advertisement

Next Up in Payer

Advertisement

Comments are closed.