Alliance of Community Health Plans pitches cap on Medicare Advantage marketing spending, broker payments

The Alliance of Community Health Plans is proposing a set of policies aimed at curbing misleading marketing in Medicare Advantage. 

The organization representing nonprofit health plans proposed limiting the amount of money health plans can pay to marketing organizations as part of its "MA for Tomorrow" campaign launched June 12. 

CMS has made efforts to crack down on misleading Medicare Advantage advertising. Plans can no longer advertise on television without agency approval, and a rule finalized in April will prohibit advertising that does not name a specific plan. 

The ACHP also proposed limiting the amount of administrative fees plans can pay to brokers. CMS caps the commission payments plans can pay brokers but does not currently limit how much they can reimburse agents for services like marketing, IT and compliance, according to the ACHP. 

The association also advised CMS to implement incentives for insurance brokers to enroll Medicare beneficiaries in high-quality Medicare Advantage plans. 

Read more here. 


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