The ranking recognized 656 brands across 166 industries. The survey ran from May to July and included responses from more than 30,000 U.S. customers who have interacted with the brand in the past three years.
Half of the final score was calculated through how likely a customer is to recommend the brand, and the other half through five criteria: quality of communication, professional competence, range of services, customer focus and accessibility.
Health insurance ranking:
- Health Net (8.48)
- Humana (8.37)
- Aetna (8.29)
- UnitedHealthcare (8.20)
- Allstate (8.12)
Supplemental insurance ranking:
- Humana (9.33)
- American Fidelity (9.23)
- Blue Cross Blue Shield (9.22)
- UnitedHealthcare (8.95)
- Chubb (8.61)
