65% of uninsured people overestimate cost of marketplace insurance, Florida Blue finds

Perceived cost is the main barrier to uninsured individuals seeking health coverage on state marketplaces, a survey from Florida Blue found. 

The Jacksonville, Fla.-based payer surveyed Florida residents between the ages of 21 and 64, more than half of whom had been without insurance for more than three years or had never had health insurance. 

The survey, published Jan. 3, found 65 percent of uninsured respondents estimated purchasing health insurance on the ACA Exchange would cost between $50 to $500 a month. One in 11 thought insurance would cost $10 or less each month. 

According to HHS, for 2023, 4 in 5 customers can purchase plans for $10 or less, due to increased ACA marketplace subsidies added as part of the Inflation Reduction Act. 

Read more about the survey here.

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