25 payers on Threads, Meta’s new Twitter competitor

The vast majority of health insurers have a presence across social media sites, and some have made the jump to the newest platform, Threads, a Twitter competitor from Facebook’s parent company, Meta Platforms.

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Threads was launched on July 5 and has already been downloaded by 100 million users, the fastest rate in history.

25 payers that have already joined the platform:

UnitedHealth Group

Elevance Health

Aetna

Cigna Healthcare

Molina Healthcare

Kaiser Permanente

Humana

BCBS North Carolina

BCBS Michigan

BCBS Louisiana

BCBS Kansas City

BCBS South Carolina

BCBS Massachusetts

BCBS Nebraska

BCBS Rhode Island

Florida Blue

Blue Shield California

Independence Blue Cross

Premera Blue Cross

Arkansas BCBS

Blue Cross Idaho

CareFirst BCBS

Regence Blue Shield Washington

Regence BCBS Oregon

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