The vast majority of health insurers have a presence across social media sites, and some have made the jump to the newest platform, Threads, a Twitter competitor from Facebook's parent company, Meta Platforms.
Threads was launched on July 5 and has already been downloaded by 100 million users, the fastest rate in history.
25 payers that have already joined the platform:
UnitedHealth Group
Elevance Health
Aetna
Cigna Healthcare
Molina Healthcare
Kaiser Permanente
Humana
BCBS North Carolina
BCBS Michigan
BCBS Louisiana
BCBS Kansas City
BCBS South Carolina
BCBS Massachusetts
BCBS Nebraska
BCBS Rhode Island
Florida Blue
Blue Shield California
Independence Blue Cross
Premera Blue Cross
Arkansas BCBS
Blue Cross Idaho
CareFirst BCBS
Regence Blue Shield Washington
Regence BCBS Oregon
HealthPartners